We’re trained to believe that being innovative is being successful – none of us don’t strive to be innovative in our marketing programs. But, much like notions of “digital transformation” and “AI”, its meaning often gets diluted and misaligned in execution.
In the third episode of The Marketer’s MBA, Evan reminds us of the true and technical meaning of innovation in business as published by its academic thought leaders. Then we’ll explore the idea of balanced innovation, and the strategic ways you can create small but impactful improvement, as well as explore big, bold ideas in your marketing work in a systematic way.
Tune in and learn:
- To understand innovation’s true meaning as a means to create competitive advantage
- How to balance and prioritize innovation in your marketing program
- The tenets of exploitative innovation, explorative innovation and dynamic ambidexterity
There are a variety of ways to level up in business, but one of the most proven and exclusive is to earn an MBA from a prestigious business school. The Marketer's MBA with Evan Weiner, a USC Marshall MBA and Head of Social Marketing for GoDaddy's burgeoning Partners business, will grant you exclusive access to MBA curriculum that will ground your marketing ideas in advanced practicum and help launch you to the upper echelons of management. Each episode of the 6-part series is one part Lecture and one part ‘Office Hours’, a colorful guest segment with executives and business professors.