Marketing and Sales are a lot like siblings. They don't always get along, but they depend on each other more than they might realize. On this week's episode of TIL, Katie is joined by Lindsey Plocek, the Head of Marketing for Observe.ai, a global CX technology startup. Lindsey built her career as a top-performing business development and sales executive before pivoting to marketing. Now that she's on the marketing side, she will sit down with Katie to share what she learned about marketing through selling — and what sellers can learn from marketers to do their jobs better.
Today I Learned ("TIL") is a weekly live show, airing 12pm ET on Thursdays as part of Social Media Week’s SMW+ streaming platform. TIL is hosted by Katie Perry, VP of Marketing at Public.com. Being a startup marketer means wearing about a thousand hats at once. At one moment you could be executing a social strategy and the next you could be analyzing data for a report or presentation. Marketers in general tend to seek out advice from people who have similar knowledge to them. We go to conferences to connect with like-minded people and connect with them on Twitter. But as a startup marketer, building a diverse network of specialists around you is key to success. Everyone's an expert in something, and so this show will bring on people with specific skills to learn about how they honed their craft, and how to emulate their success yourself.