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How Nestlé Scaled a Cold Brew DTC Brand
Breakthrough
- Aug 4, 2020
- 12:00 pm ET
- 30 min
- Airs weekly
- Episode # 1
Episode #1 Overview
On this episode we're joined by Orchid Bertelsen, who is the Head of Digital Innovation at Nestlé USA, where she evaluates and tests emerging technologies like artificial intelligence, voice assistance and AR/VR. In her role she oversees digital innovation across a varied portfolio, made up of 40+ brands including Coffee-Mate, Toll House and breakthrough DTC brand Chameleon, the cold brew coffee brand which Nestle acquired in 2017.
Tune in and learn:
- How to leverage data to enhance consumers' lives and experiences
- How to build community through empathy and listening
- Why being transparent and giving consumers room to play is vital to navigating changing interests and behaviors"
Breakthrough Overview
Breakthrough with Toby Daniels, Founder and Executive Director of Social Media Week, will broadcast live every Tuesday to spotlight breakthrough brands, products and services, the leaders behind them and the stories of creativity, innovation and application that led up to these moments.
Host
Toby Daniels
Founder & Executive Director, Social Media Week
Guest
Orchid Bertelsen
Head of Digital Innovation, Nestlé USA
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