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How It Started… How It’s Going

The Comments Section

  • Oct 21, 2020
  • 3:00 pm ET
  • 45 min
  • Airs weekly
  • Episode # 9
Episode #9 Overview

This week's "spark" igniting the conversation: the “How it Started” versus “How it's Going” meme format. Kenny, Amanda and Asad will explore the timeline of how this trend swelled to popularity, including custom posts from the likes of Netflix and star athletes Naomi Osaka and Justin Trudeau, the ways memes can be used to showcase personal milestones in a positive light, and the lessons brands can learn from this format.

The Comments Section Overview

The scariest place on the internet…dive in. Join us every week for a moment of troll. It’s not your moment of zen, although it may have a zen-like quality. Grey Group's Kenny Gold, Asad Shaykh, and Amanda Davis, formerly of Vice, join together to bring their unique, unfiltered commentary of what’s trending on the internet each and every week. Each week, one of the panelists will introduce a trend, piece of content or moment to trigger the conversation. Then the panelists will jump into comments section, reading some of their favorite responses and also adding their own commentary and flavor. By joining the comments section, they give marketers and social media enthusiasts alike the chance to see what’s really going on outside of the advertising bubble, in the hopes that marketers craft content that will actually work.

Kenny Gold


Kenny Gold

Executive Director of Social Media, Grey Group

Amanda  Davis


Amanda Davis

Associate Director of Gaming, Grey Group

Asad Shaykh


Asad Shaykh

Digital Strategy Director, Grey London

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