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Has Gaming Gone Guerrila?

The Comments Section

  • Oct 28, 2020
  • 3:00 pm ET
  • 40 min
  • Airs weekly
  • Episode # 10
Episode #10 Overview

A weekly dose of troll unpacking what’s trending on the internet and why.

The scariest place on the internet…dive in.

Join us every week for a moment of troll. It’s not your moment of zen, although it may have a zen-like quality.

Grey Group's Kenny Gold, Asad Shaykh, and Amanda Davis, formerly of Vice, join together to bring their unique, unfiltered commentary of what’s trending on the internet each and every week.

Each week, one of the panelists will introduce a trend, piece of content or moment to trigger the conversation. Then the panelists will jump into comments section, reading some of their favorite responses and also adding their own commentary and flavor.

By joining the comments section, they give marketers and social media enthusiasts alike the chance to see what’s really going on outside of the advertising bubble, in the hopes that marketers craft content that will actually work.

This week's "spark" ignited the conversation: gaming platforms. In the latest episode, Kenny, Asad and Amanda unpack how politicians like Biden, Harris, and Alexandria Ocasio-Cortez (AOC) are galvanizing their audiences through popular platforms like Among Us and Animal Crossing, how this a powerful sign of gaming’s influence as a marketing core channel, and why we as marketers need to pay attention.



The Comments Section Overview

The scariest place on the internet…dive in. Join us every week for a moment of troll. It’s not your moment of zen, although it may have a zen-like quality. Grey Group's Kenny Gold, Asad Shaykh, and Amanda Davis, formerly of Vice, join together to bring their unique, unfiltered commentary of what’s trending on the internet each and every week. Each week, one of the panelists will introduce a trend, piece of content or moment to trigger the conversation. Then the panelists will jump into comments section, reading some of their favorite responses and also adding their own commentary and flavor. By joining the comments section, they give marketers and social media enthusiasts alike the chance to see what’s really going on outside of the advertising bubble, in the hopes that marketers craft content that will actually work.

Kenny Gold

Host

Kenny Gold

Executive Director of Social Media, Grey Group



Amanda  Davis

Guest

Amanda Davis

Associate Director of Gaming, Grey Group

Asad Shaykh

Guest

Asad Shaykh

Digital Strategy Director, Grey London

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