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Gaming & Esports!

C3: Culture, Consumption, Communities

  • Nov 11, 2020
  • 3:00 pm ET
  • 40 min
  • Airs one-time
  • Episode # 7
Episode #7 Overview

On the seventh episode of C3, Marcus and Olivia are joined by special guest Cameron Collins to navigate the esport and gaming community. Hear how this consumption-rich community interacts with brands, decides one’s status, and negotiate what’s in and what’s out.



C3: Culture, Consumption, Communities Overview

C3 is a web-series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption—sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a member of the community. Together, we will dive into the cultural characteristics that govern the collective and informs their shared consumption activity.

Marcus Collins

Host

Marcus Collins

Marketing Professor, Ross School of Business, University of Michigan



Olivia Roth

Guest

Olivia Roth

Supervisor of Integrated Strategy, Campbell Ewald

Cameron Collins

Guest

Cameron Collins

YouTube Gamer,

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