On the seventh episode of C3, Marcus and Olivia are joined by special guest Cameron Collins to navigate the esport and gaming community. Hear how this consumption-rich community interacts with brands, decides one’s status, and negotiate what’s in and what’s out.
C3 is a web-series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption—sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a member of the community. Together, we will dive into the cultural characteristics that govern the collective and informs their shared consumption activity.