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Empathy and Strategic Innovation

The Business of Empathy

  • Nov 11, 2020
  • 12:00 pm ET
  • 5 min
  • Airs one-time
  • Episode # 2
Episode #2 Overview

If there’s one thing we learned in 2020 it’s that in times of crisis, having a framework to establish a cohesive direction is integral to advancing your business and maintaining meaningful collaborations with clients or partners.

In the second episode of the Business of Empathy, Salesforce’s Lola Banjo unpacks this notion through the lens of the company’s alignment process called V2MOM, which stands for: Vision, Values, Methods, Obstacles, and Measures.

Tune in and learn:
- How to use a framework such as V2MOM to create a pathway to a common business objective
- How to practice empathy to tailor-fit solutions as opposed to relying on a cookie cutter methodology
- The role of boundaries in humanizing conversations and understanding clients on a personal level

The Business of Empathy Overview

The Business of Empathy a series that was produced in partnership with Facebook. The series explores how we can practice empathy for ourselves, for others, and based on what is happening in the world around us and why this is key for business. The insights shared from leaders at Salesforce, Pfizer, Getty Images, PepsiCo, Microsoft, and more, will serve as a framework to help us understand each other more meaningfully and highlight the opportunities we have to use empathy as a vehicle for innovation, education, and connection.

Michael Ventura


Michael Ventura

Author, Applied Empathy

Lola Banjo


Lola Banjo

Strategic & Innovation Partner, Salesforce

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