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Empathy and Visual Communication with Kirstin Benson

The Business of Empathy

  • Nov 20, 2020
  • 12:00 pm ET
  • 5 min
  • Airs one-time
  • Episode # 8
Episode #8 Overview

How does empathy feed into the process of solving problems for today’s consumers? This is a fundamental question marketers and brands alike have faced this year and will continue to face as we move toward a future of human-first marketing.

In the eighth episode of the Business of Empathy, Getty’s VP of Global Entertainment shared how the company has tackled this by reshaping how they capture the world, do it safely, and what does this look like moving forward as emerging platforms open new windows for consuming visual content.

Tune in and learn:
- How to identify content gaps through social listening
- How to tap into expert knowledge and advice to ensure diverse representation within your audience
- How to challenge assumptions and stay curious as a means of balancing being empathic and listening but with a bias towards action

The Business of Empathy Overview

The Business of Empathy a series that was produced in partnership with Facebook. The series explores how we can practice empathy for ourselves, for others, and based on what is happening in the world around us and why this is key for business. The insights shared from leaders at Salesforce, Pfizer, Getty Images, PepsiCo, Microsoft, and more, will serve as a framework to help us understand each other more meaningfully and highlight the opportunities we have to use empathy as a vehicle for innovation, education, and connection.

Michael Ventura


Michael Ventura

Author, Applied Empathy

Kirstin Benson


Kirstin Benson

Vice President, Global Entertainment, Getty Images

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