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Designing Marketing Negotiations

The Marketer’s MBA

  • Feb 5, 2021
  • 12:00 pm ET
  • 45 min
  • Airs bi-weekly
  • Episode # 5
Episode #5 Overview

Don't just skillfully play the negotiating game you are handed; change its underlying design for the better. Negotiation is a mainstay in business as well as in marketing, but marketers aren't faced with the same negotiation exercises as business development or corporate strategy teams. Rather than focus on live negotiation tactics, the savviest and most advanced marketers will shape a majority of the negotiation outside of the actual meeting or series of meetings.

In the fifth episode of The Marketer’s MBA, Evan guides viewers through the stages of multi-party negotiations and the opportunities throughout these stages that marketers can exploit to drive efficient and preferential negotiations.

Tune in and learn about:
- Negotiation fundamentals
- Defining and curating a stakeholder roster for negotiations
- Pre/During/Post best practices for designing an effective negotiation process
- Tactics for negotiating with those in power positions

The Marketer’s MBA Overview

There are a variety of ways to level up in business, but one of the most proven and exclusive is to earn an MBA from a prestigious business school. The Marketer's MBA with Evan Weiner, a USC Marshall MBA and Head of Social Marketing for GoDaddy's burgeoning Partners business, will grant you exclusive access to MBA curriculum that will ground your marketing ideas in advanced practicum and help launch you to the upper echelons of management. Each episode of the 6-part series is one part Lecture and one part ‘Office Hours’, a colorful guest segment with executives and business professors.

Evan Weiner


Evan Weiner

Global Head of Social Marketing, Pro & Acquisitions, GoDaddy

Fritz Friedman


Fritz Friedman

Former SVP of Worldwide Publicity, Sony Pictures Home Entertainment

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