In Episode 2 of Media Genius, Culture is More Than You Think, host Randa Stephan explores:
- How a more modern definition of culture creates new expectations, opportunities and risk for brands
- How brands can lead on social issues through a combination of internal and external actions rooted in values & purpose
- How leaders can partner with a more diverse set of influencers and stakeholder voices to be creative, design new opportunities and drive impact
We interview special guest, Nathan Baynard, VP, Global Brand Marketing, Barbie & Dolls Portfolio, Mattel, to dive into Barbie’s purpose-driven brand transformation, modernizing her through a diverse product lineup, strong marketing and a consistent brand mission.
Media Genius is a four-episode event focused on deconstructing the disruptive forces shaping technology, media and culture. Hosted by Randa Stephan, Head of Brand at Weber Shandwick, the show presents a macro framework of key themes – brought to life by real-world examples and expert guests – to help leaders make sense of daily cultural signals, adapt to survive media disruption and navigate what’s next.