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Culture is More Than You Think

Media Genius

  • Oct 15, 2020
  • 3:00 pm ET
  • 55 min
  • Airs bi-weekly
  • Episode # 2
Episode #2 Overview

In Episode 2 of Media Genius, Culture is More Than You Think, host Randa Stephan explores:
- How a more modern definition of culture creates new expectations, opportunities and risk for brands
- How brands can lead on social issues through a combination of internal and external actions rooted in values & purpose
- How leaders can partner with a more diverse set of influencers and stakeholder voices to be creative, design new opportunities and drive impact

We interview special guest, Nathan Baynard, VP, Global Brand Marketing, Barbie & Dolls Portfolio, Mattel, to dive into Barbie’s purpose-driven brand transformation, modernizing her through a diverse product lineup, strong marketing and a consistent brand mission.

Media Genius Overview

Media Genius is a four-episode event focused on deconstructing the disruptive forces shaping technology, media and culture. Hosted by Randa Stephan, Head of Brand at Weber Shandwick, the show presents a macro framework of key themes – brought to life by real-world examples and expert guests – to help leaders make sense of daily cultural signals, adapt to survive media disruption and navigate what’s next.

Randa Stephan


Randa Stephan

Head of Brand, Weber Shandwick

Nathan Baynard


Nathan Baynard

VP, Global Brand Marketing, Barbie & Dolls Portfolio, Mattel

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