This week on B2B: Boring to Better, Adam welcomes Christina Garnett, Senior Marketing Manager at HubSpot to dive deep into why “community” matters in B2B social. In this episode we’ll learn how individuals and brands can start creating meaningful connections, how to channel community feedback into your product or service, and ultimately how to create advocates out of the people who love your brand most.
Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way.