On this episode we're joined by Nilla Ali, who is the Senior Vice President of Commerce at BuzzFeed. As part of her work, Nilla spearheads innovative partnerships, including the BuzzFeed Shopify Sales Channel, the Walmart and Tasty App integration, and the launch of BuzzFeed Reviews. During the conversation she'll share how BuzzFeed has built a massively successful eCommerce business as Nilla shares actionable tips for earning trust among younger demographics, how publishers can leverage content to drive the commerce journey, and more. Tune in and learn: - How to leverage content in order to capture signal intent the way platforms cannot - Why the concept of native check-out is more integral than ever and how to bring this into your own approach - How to be nimble and agile as a means of keeping the platform side of your business as informed as possible
Breakthrough with Toby Daniels, Founder and Executive Director of Social Media Week, will broadcast live every Tuesday to spotlight breakthrough brands, products and services, the leaders behind them and the stories of creativity, innovation and application that led up to these moments.