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Building a Brand People Love

Today I Learned

  • Aug 20, 2020
  • 12:00 pm ET
  • 40 min
  • Airs weekly
  • Episode #3
Episode #3 Overview

This week on TIL, Katie sits down with Emily Heyward, the co-founder and Chief Brand Officer of Red Antler. The fireside chat will explore "what's in a name?" when it comes to branding: How do businesses and their creative partners exploring the process of naming a new company? Why is the name so important, and what are some of the ways that Red Antler helps its clients land on the perfect moniker? Katie will also dig into topics from Emily's new book, "Obsessed: Building a Brand People Love from Day One." Tune in and learn: - How to define your brand's purpose in order to choose a name that is true to your mission - How to tap into emotion when choosing a brand name and why this is important for success - How to connect your brand to your audience in a way that aligns with how people see themselves vs. how you want your brand to be seen



Today I Learned Overview

Today I Learned ("TIL") is a weekly live show, airing 12pm ET on Thursdays as part of Social Media Week’s SMW+ streaming platform. TIL is hosted by Katie Perry, VP of Marketing at Public.com. Being a startup marketer means wearing about a thousand hats at once. At one moment you could be executing a social strategy and the next you could be analyzing data for a report or presentation. Marketers in general tend to seek out advice from people who have similar knowledge to them. We go to conferences to connect with like-minded people and connect with them on Twitter. But as a startup marketer, building a diverse network of specialists around you is key to success. Everyone's an expert in something, and so this show will bring on people with specific skills to learn about how they honed their craft, and how to emulate their success yourself.

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Emily Heyward

Guest

Emily Heyward

Co-Founder and Chief Brand Officer, Red Antler

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