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Brands Making Impact: The Power of Corporate Activism and Allies

Branding in the Age of Black Lives Matter

  • Nov 24, 2020
  • 3:00 pm ET
  • 35 min
  • Airs weekly
  • Episode # 10
Episode #10 Overview

While public support for Black Lives Matter has spiked in light of ongoing protests over police violence and systemic racism, several major brands are pulling up to join the fight. During this episode, Selena Hill, along with Lisa Frison, Head of Consumer Strategy Marketing and Diverse Segment Marketing for Wells Fargo, and Nikki Darden, Head of Global Marketing Integration at Citi, explore the power of corporate activism and allyship in dismantling structural racism and creating social change.



Branding in the Age of Black Lives Matter Overview

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor, and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. During each session, Selena Hill will hold a conversational interview with a high-level marketing expert, corporate change agent, and/or influential leaders about the best practices and strategies to engage with Black Americans in the age of Black Lives Matter.

Selena Hill

Host

Selena Hill

Digital Editor, Black Enterprise



Lisa Frison

Guest

Lisa Frison

Head of Consumer Strategy Marketing and Diverse Segment Marketing, Wells Fargo

Nikki Darden

Guest

Nikki Darden

Head of Global Marketing Integration, Citi

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