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Write Better

  • Oct 7, 2020
  • 1:00 pm ET
  • 20 min
  • Airs bi-weekly
  • Episode # 3
Episode #3 Overview

Blog articles are everywhere! But most of them aren't that great. As our word count rises, so does the likelihood that we'll start crutching on jargon, overused phrases, and soft points that should be cut. In this episode of Write Better, I will discuss some of the tendencies that we can fall into while blog writing, why we make those choices, and how to edit out the gunk.

Write Better Overview

Everyone wants to write better. Even if “writer” doesn’t appear in your job title, being able to craft a Tweet people reply to, structure an email folks open, or write a blog everyone reads is an invaluable professional skill. Throughout this series, Joe Wadlington, Global Creative Lead on Twitter's business team, will walk through a different type of short form writing. He'll share the tricks he's learned along the way in his 10 years of writing including when to follow grammar rules and when to break them. You’ll also hear the hot takes on word choice, structure, and emoji usage that he's learned from his campaigns that reach millions of people. Tune in every other Tuesday and learn how to: - Write email subject lines - Gracefully connect to a cultural moment on social - Build CTAs and name website buttons - Find (or refine) your brand’s voice - Run an effective critique session - Write a blog article

Joe Wadlington


Joe Wadlington

Global Creative Lead, Twitter

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