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Black Lives Always Mattered

Branding During the Age of Black Lives Matter

  • Sep 29, 2020
  • 3:00 pm ET
  • 30 min
  • Airs weekly
  • Episode #3
Episode #3 Overview

While some brands are struggling to reach progressive audiences during this period of social unreal, there are a few juggernauts that have built an authentic connection and trusted relationship with this base. Hear from Jabari Paul of Ben & Jerry’s about the keys to effective messaging and allyship.



Branding During the Age of Black Lives Matter Overview

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor, and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. During each session, Selena Hill will hold a conversational interview with a high-level marketing expert, corporate change agent, and/or influential leaders about the best practices and strategies to engage with Black Americans in the age of Black Lives Matter.

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Jabari Paul

Guest

Jabari Paul

U.S. Activism Manager, Ben & Jerry's

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