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Behind The Scenes Brainstorm

Touch Your Consumers

  • Dec 1, 2020
  • 11:00 am ET
  • 15 min
  • Airs weekly
  • Episode # 4
Episode #4 Overview

Last week, Holland and Maria sat down with Eunice Kim, Founder of HiVi to better understand the type of data necessary to make informed, people-first decisions. This week, in their final episode, they’re exploring this topic even further by giving viewers a behind the scenes glance at how data-fueled strategy works to create empathetic output

Touch Your Consumers Overview

C’mon, it’s 2020 -- not “like that.” In this 4-part series GoodQues’ Maria Vorovich and Holland Martini unpack the big, bulky buzzword: empathy. Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy. The series will cover: brand missteps in understanding their consumer, the inputs and outputs of empathetic understanding, brand leaders who are doing it well and more!

Holland Martini


Holland Martini

Chief Insights Officer, GOODQUES

Maria Vorovich


Maria Vorovich

Chief Strategy Officer, GOODQUES

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