Last week, Holland and Maria sat down with Eunice Kim, Founder of HiVi to better understand the type of data necessary to make informed, people-first decisions. This week, in their final episode, they’re exploring this topic even further by giving viewers a behind the scenes glance at how data-fueled strategy works to create empathetic output
C’mon, it’s 2020 -- not “like that.” In this 4-part series GoodQues’ Maria Vorovich and Holland Martini unpack the big, bulky buzzword: empathy. Showing brands and marketers the power of an empathetic approach and teaching the 1-2-3 of empathetic strategy. The series will cover: brand missteps in understanding their consumer, the inputs and outputs of empathetic understanding, brand leaders who are doing it well and more!