Subscription Required

A Subscription is required to watch this episode.


Already a subscriber? Click Sign in in the navigation



Avoid These Marketing Pitfalls in the Age of Black Lives Matter

Branding During the Age of Black Lives Matter

  • Sep 22, 2020
  • 3:00 pm ET
  • 50 min
  • Airs weekly
  • Episode # 2
Episode #2 Overview

In this second episode, marketing experts Larry Adams, Kendra Clarke, and Whitney Gaspard share the do's and don't's of effective messaging in effort to reach diverse audiences in today's highly politicized environment.



Branding During the Age of Black Lives Matter Overview

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor, and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. During each session, Selena Hill will hold a conversational interview with a high-level marketing expert, corporate change agent, and/or influential leaders about the best practices and strategies to engage with Black Americans in the age of Black Lives Matter.

Selena Hill

Host

Selena Hill

Digital Editor, Black Enterprise



Whitney Gaspard

Guest

Whitney Gaspard

Digital Marketing & Strategy Specialist,

Kendra Clarke

Guest

Kendra Clarke

VP, Data Science & Product Development, sparks & honey

Larry Adams

Guest

Larry Adams

CEO, Founder, LVA

All Episodes