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Appropriation vs. Appreciation: Are Brands Moving the Culture Forward?

Branding in the Age of Black Lives Matter

  • Oct 27, 2020
  • 3:00 pm ET
  • 25 min
  • Airs weekly
  • Episode # 7
Episode #7 Overview

2020 and the Black Lives Matter movement have radically shifted the advertising industry and underscored a need to amplify and empower Black culture. On the seventh episode of Branding During the Age of Black Lives Matter, Selena welcomes guest Tiffany Warren, Chief Diversity and Inclusion Officer for Omnicom Group and Founder of ADCOLOR for a conversation around the differences between appropriation and appreciation and the messages brands should put forth as part of a genuine commitment to DE&I.



Branding in the Age of Black Lives Matter Overview

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor, and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. During each session, Selena Hill will hold a conversational interview with a high-level marketing expert, corporate change agent, and/or influential leaders about the best practices and strategies to engage with Black Americans in the age of Black Lives Matter.

Selena Hill

Host

Selena Hill

Digital Editor, Black Enterprise



Tiffany R. Warren

Guest

Tiffany R. Warren

Senior Vice President, Chief Diversity Officer, Omnicom Group

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