Imagine a world where every person has a person artificially intelligent bot. In this episode of The Future State, Mathew digs into the world of AI and why we need to pay attention more than ever to the emerging space. Specifically, he'll dig into the ways AI is empowering the consumer and enhance social commerce. By 2025, he predicts 1 in 5 of all purchases will happen on the edge -- defined as any place that is not the normal place for a given activity to occur. Tune in and learn: - How AI has influenced how we buy, how we interface with modern technology, and how we connect with the world around us - Why deep fakes can be a good thing and help marketers identify new opportunities for hyper-personalization and full funnel experiences - How to prepare for the post-AI consumer
In this six-part series, Salesforces’ Marketing Futurist Mathew Sweezey will explore a wide range of topics including the Post-COVID consumer, the cookieless future, and why he believes all marketers will become AI reliant by 2025. A mix of data, story, and predictions will empower you to see around the next corner and future-proof your marketing plan.