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Adventure Seekers!

C3: Culture, Consumption, Communities

  • Oct 7, 2020
  • 11:00 am ET
  • 35 min
  • Airs one-time
  • Episode # 5
Episode #5 Overview

It’s time to explore another culture of consumption on C3! On the fifth episode, Marcus and Olivia are joined by special guest Emma Flowers to talk about the culture of adventure seekers. What does it really mean to truly be in the moment? How can you take a once-in-a-lifetime experience like skydiving and incorporate the sense of presence and gratitude it affords into your day-to-day life? Tune in to hear her answers and advice for finding the right balance of being safe while fearless.



C3: Culture, Consumption, Communities Overview

C3 is a web-series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption—sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a member of the community. Together, we will dive into the cultural characteristics that govern the collective and informs their shared consumption activity.

Marcus Collins

Host

Marcus Collins

Marketing Professor, Ross School of Business, University of Michigan



Olivia Roth

Guest

Olivia Roth

Supervisor of Integrated Strategy, Campbell Ewald

Emma Flowers

Guest

Emma Flowers

Skydiver,

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