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Actions Speak Louder Than Words

Branding During the Age of Black Lives Matter

  • Oct 6, 2020
  • 3:00 pm ET
  • 55 min
  • Airs weekly
  • Episode #4
Episode #4 Overview

Public support for Black Lives Matter has spiked in light of ongoing protests over police violence and systemic racism -- and today’s consumers are demanding that multinational brands join the fight. Marketing and communications experts Courtney McKenzie Newell and Kai D. Wright share best practices for brands to reach and empower communities of color during this polarizing time through their actions and activism.



Branding During the Age of Black Lives Matter Overview

The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor, and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable for brands to remain silent or neutral on societal issues. Rather, studies show that today’s consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. Through a series of conversations, this series will teach viewers how to effectively communicate, engage, and tap into diverse audiences aligned with the principles and values Black Lives Matter movement. During each session, Selena Hill will hold a conversational interview with a high-level marketing expert, corporate change agent, and/or influential leaders about the best practices and strategies to engage with Black Americans in the age of Black Lives Matter.

Neil Davidson

Host

Neil Davidson

CEO, HeyLab



Courtney McKenzie Newell

Guest

Courtney McKenzie Newell

Multicultural Marketing Expert,

Kai D. Wright

Guest

Kai D. Wright

Author, Media Executive, Lecturer, Columbia University

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